We build brands through strategy, sport and experience.
Abunduntia works with brands, sporting properties, businesses and creators across marketing, sponsorships, race management, events, talent and content.
What we've built and run.
National Endurance Running Property
Race strategy, sponsor integration and race-day operations for a large-scale endurance running event.
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Multi-City Brand Activation
Brand positioning through to on-ground activation, run across several cities for a consumer brand.
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Sports Sponsorship Programme
Sponsorship strategy, rights packaging and servicing for a sports property's commercial partners.
View ProjectFour ways we help brands grow.
Brand Growth
Strategy, positioning and marketing that helps a brand grow with purpose. Go-to-market planning, campaigns and brand audits built on a clear read of where a brand actually stands.
Explore Brand Growth
Sports & Race
Race strategy, registration, sponsor integration, expo and race-day operations. Built around runners, partners and the operational detail that makes an event work.
Explore Sports & Race
Events & Experiences
Activations, conferences and experiences people remember after they leave. Planned, produced and run from brief to breakdown.
Explore Events & Experiences
Talent & PR
Media relations, influencer marketing and talent management that puts the right voice in front of the right audience, handled from outreach through to delivery.
Explore Talent & PR
Race management built around runners, partners and operations.
From the first strategy conversation to the finish line, we plan and run the parts that decide whether an event actually works.
Before Race Day
Race strategy, registration, participant communication and community programmes.
Partners & Expo
Sponsor integration, expo management and on-ground partner servicing.
Race Day & After
Race-day operations, content capture and post-event reporting.
One team, not three vendors who don't talk to each other.
The work above happened because strategy, partnerships and execution sat in one team, not split across an agency, an event vendor and a sponsorship consultant. That's the whole premise Abunduntia is built on.
Partnerships that create value for every party involved.
Sponsorship strategy, rights packaging, partner servicing and reporting, handled through the full length of a partnership, not just at signing.
What we handle, start to finish
Rights packaging and pricing
Partner servicing through the term
Reporting partners actually read
Discuss a Partnership
Hiral
Hiral built Abunduntia on a simple frustration: too many good brands and good events get let down by people who plan well but can't execute, or execute well but never had a plan.
She's spent her career on both sides of that gap, which is why founders, event owners and sports properties bring her in early, not just to run the day but to shape what the day should be.
Talk to HiralFour steps, applied to every project.
Understand
We start with the brief, the audience and what success actually looks like for you.
Structure
We turn the brief into a plan: scope, timeline, partners and the resources it needs.
Execute
We run it. On the ground, on schedule, with the detail that keeps things working.
Review
We report on what happened and what it means for the next one.